For US & International Healthcare Organisations
The Psychological Gap in GLP-1 Care
Is a Global Problem.
We Have a Validated Solution.
Eating Freely is the only validated team training and patient framework that fully closes the psychological gap in weight management and GLP-1 care. We've trained over 400 practitioners across the UK, Ireland, Australia, and the USA.
The Market Context
Why This Conversation Is Happening Now?
GLP-1 medications have changed the weight management landscape faster than any clinical guidelines could keep pace with. Now we have guidelines from the World Health Organisation, and the National Institute of Clinical Care and Excellence (NICE), and organisations are scrambling to catch up and meet those guidelines.
In the USA, over 15 million people are currently prescribed a GLP-1 medication. The market for GLP-1 support services - coaching, digital therapeutics, wraparound care - is growing at a rate that has attracted significant venture capital and strategic interest.
"This appears to be the first study to calculate the impact of specific behaviour change techniques on emotional eating outcomes — providing a foundation for future high-quality RCTs."
Study authors, Journal of Human Nutrition and Dietetics, 2025
The guidance has been converging for years. It is now recommended by the WHO and NICE.
Here at Eating Freely, we have been doing this work for over 16 years with adults on all parts of the disordered eating spectrum, and with health professionals all over the world. Now weight management has finally caught up with what we have known for years - getting to the root of a person's emotional relationship with food is the key to long term success.
A Global Shift in Standards
The guidance has been converging for years. We are now at a critical turning point in weight management care.
WHO publishes first Therapeutic Patient Education framework, establishing psychological support as integral to chronic disease management.
WHO revises framework, reinforcing evidence base for structured behavioural support alongside clinical treatment.
NICE publishes TA1026, requiring diet and exercise support alongside tirzepatide prescribing.
NICE publishes NG246. Clinicians must screen for eating disorders and mental health drivers at assessment.
NICE updates TA1026. Requirement for behavioural support alongside medication stands.
WHO issues first clinical guideline on GLP-1 therapies, recommending intensive behavioural therapy for every adult.
"The organisations that will lead in this space are not the ones that prescribe the most medication. They are the ones that deliver the best outcomes."
Take the Clinical Readiness AuditEngagement Pathway
How We Work With International Organisations
Each tier delivers immediate value and can stand alone. Most organisations take Tier 1 first to determine the best path forward.
The GLP-1 Psychological Gap Masterclass
One hour. Live online. Recorded.
Designed for your team to clarify the gaps in current services and understand how those gaps can be closed with training that keeps them within scope.
- One hour live online session
- Recorded for internal use
- Clinical tools and handouts included
- Q&A with Emma
Team Training Day
One or two days. Online. Clinical skill-building.
Where clinical capability is built. A comprehensive live workshop followed by 6 weeks of online support and self-paced modules.
- 1 or 2 day facilitated online training
- 6 self-paced digital learning modules
- Full suite of client-facing resources
- 12 CPD/CE points per participant
Pilot & Licensing
One to three sites. Six months.
For organisations ready to implement a structured patient programme and generate outcome data that has value in commissioning.
- Complete training for clinical staff
- Validated patient programme
- Validated outcome measures
- Ongoing supervision included
Why Eating Freely?
There are training products in this space. There are coaching frameworks. There are digital therapeutics. What there is not - until now - is a validated, licensable clinical framework that combines team training, a structured patient programme, and an independent evidence base in a single, implementable model.
The Eating Freely programme was developed over 16 years of clinical practice, independently evaluated by Leeds Beckett University, and published in the Journal of Human Nutrition and Dietetics (2025).
Validated Approach
Trauma Informed
Clinically Structured
Evidence Based
About Emma
Emma Murphy
Emma Murphy is a psychotherapist, clinical educator, and founder of Eating Freely. She has spent 20 years specialising in emotional eating, binge eating disorder, and the psychological complexity of weight management.
She developed one of the first online programmes for eating disorders in 2011 and secured venture-capital funding as a socially impactful business, recognised with a Social Entrepreneurs Ireland award - and has been refining and validating the framework ever since.
Emma and her team have delivered short trainings to over 4000+ health professionals, trained over 400 more as specialists in emotional eating and binge eating disorder, and have licensed over 120 practitioners and two organisations.
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