Welcome to The Eating Freely Institute!

We deliver professionally approved, specialist training for mental health professionals who want to work with adults struggling with Emotional Eating, Binge Eating Disorder and Bulimia, and provide ongoing support to our Practitioners to grow a thriving, stress-free practice.

Join Eating Freely 

The World's Leading Network of Emotional Eating

& Binge Eating Specialists

Eating Freely is about so much more than just training to work with clients with Emotional Eating, Binge Eating Disorder and Bulimia.  Our goal is to create a genuine, compassion-led movement that supports both all our Clients AND our therapists to not just survive, but to thrive.  


Dieting, Weight Loss, Overeating, Restriction, Body Image, Emotional Eating, Binge Eating, Bulimia…..

As a health professional in any discipline, it is unlikely you will go any length of time without having clients who are struggling with one or more of the above issues.  The problem is, when does their presenting problem tip over from support around food, weight loss and exercise – or indeed something apparently unrelated like anxiety or low mood - and into Disordered Eating, which is not about food or weight, but about feelings and emotions?


When you Don’t Know What You Don’t Know…

Quite apart from every client we have ever had being in and out of every diet and weight loss program imaginable, I’ve lost count of the clients who have told me they went to see someone else before me, and although that other professional was able to help with their anxiety/relationship breakup/work related stress, the client will tell me  “they didn’t really do anything about the food”, or “I don’t think they understood about my eating, they just ignored it”, or “they said if I sorted out my anxiety the emotional eating would go away, but it hasn’t”.

We know that up to 30% of adults seeking support with weight loss actually meet the criteria for Disordered Eating.  And they will NEVER find the solution they are looking for in a diet or weight loss program, because those service providers do not understand disordered eating and mis-diagnose those clients as having a food/weight issue, not an emotional or mental health issue.

These clients are significantly under-served – by the weight loss industry to be sure, but also by Coaches and Therapists who do not have the specialist skills to resolve disordered eating. And this specialist service is in high demand – 30% of adults within the US$100 billion+ weight loss industry cannot find the help they truly need.  That’s where we come in.

Meet Emma Murphy, Clinical Director

Hi, I'm Emma Murphy, the creator of the Eating Freely Program and now CEO/Clinical Director of Eating Freely Limited, and I'd like to explain why I am so passionate about developing Eating Freely into the World's Leading Network of Emotional Eating & Binge Eating Specialists.
I have a vision to change 250,000 lives in the next five years through a network of passionate professionals like me. Will you join us?


Why Join our Practitioner Network?


1 Regularise your income

Our Practitioners contract with their clients on the program they wish to work with, and clients pay up front, or in 2-3 installments for the 6 or 12 session program.  This immediately offers you some reliability around your income.

2 Offer significant additional value to clients, at no additional cost to you

Programs are delivered to clients 1-to-1*, and include client access to additional online resources, a peer community group of other program participants and the ability for Therapists/coaches to share additional material, resources and support with their clients via the via the Eating Freely App. This between-session support is a valuable component of the program to clients. 

3 Market yourself as a Specialist 'Eating Freely Practitioner'

As a specialist in this under-served and in-demand area, offering valuable between session support via our online resources, you can charge a higher fee per session for the programs you offer, and we know clients are happy to pay for specialist, expert support.

4 Offer more options!  Mix it up by running workshops as well as your one-to-one work

Our Eating Freely Practitioners can offer three different types of support - 2 levels of one to one program and a 1 day group workshop. The Mindfulness for Emotional Eating Workshop is always a popular event, and attendees pay up front in advance to attend.  This Workshop can also be offered to groups, clubs and corporate clients as a valuable Health and Wellness initiative. Let's face it, we all need to get out of the chair sometimes, and this workshop is a great way to do that - and you will have attendees wanting to work with you afterwards too.


What does the Licensing Agreement Include?

We provide a comprehensive package of training and support for all of our Licensees, as follows:


New Licensees can choose to attend training either online or in-person, both of which incorporates full training in your chosen program, as well as all the tools and resources you need to work with clients so you can get started straight away on completion of the training.  Our training carries significant CPD points from the IACP in Ireland and the ACA in Australia, and internationally recognised CPD points from CPD UK.


The clinical training is followed up with further online training to cover marketing and business systemisation of your practice administration - reducing stress and streamlining your business.  Let's face it, Therapists in general are not the most business minded bunch, so we help you take the fear and stress out of growing your private practice, in two ways:

- Comprehensive training in marketing

We'll provide you with expert training in how to market yourself locally as an Emotional Eating Specialist and/or Specialist Therapist in Binge Eating Disorder and Bulimia, plus all the branded marketing materials you need to do so. 

- Training in the business of therapy

Not all Therapists are naturally good administrators! Part of our training gives practical support in how to put systems and some easy to use software in place to make your life a whole lot easier and less stressful.  We believe that by supporting our therapists in being successful, we will reach more clients who need our help. And when you make a good living from your chosen work… that’s when you are participating in a wonderful circle of mutual reciprocity with your clients. The better you are at what you do and how you do it, the more clients you can support.


We guarantee you access to a defined geographical territory, and will only award a certain number of licenses in any given area to ensure all Practitioners receive regular referrals and can build a successful practice through our network. 


We fully support all of our Therapists with our centralised website for Eating Freely worldwide which means:

a) We will link your website with ours so potential clients in your area can easily contact you from our website;

b) We use geo-targeted ads for Google to raise awareness of where our Therapists are located;

c) We will provide full training in how to successfully convert suitable enquiries into clients, and how to streamline your website and social media (if any) so your affiliation to Eating Freely  and therefore your implied expertise is clear to your followers/potential clients.


Within our Online Community you'll get: 

- Monthly Online Peer Group Supervision;

- Membership of our online community of Therapists and Coaches via the Therapists Only Online Portal;

- Ongoing training and support in both developing your practice and supporting your clients.

Meet Mary Catherine, who talks about her 
experience of the Eating Freely Program

Mary Catherine is a former client who has since gone on from working in engineering, to pursue her own training and studies in helping others.  Mary's health was extremely poor when she first came to me, she was experiencing suicidal ideation, was in significant pain and had a lot of unresolved trauma.  Hear how the Eating Freely Program helped her, by combining the practical CBT tools and important nutritional rehabilitation she needed to get her body back working for her again (with Rachel her Nutritional Therapist), with the deeper, transformational work the program gets into in the later sessions. Mary is a true testament to the change we can initiate in clients with our program once the client is ready to do the work - as Mary was.


Train with us, join our International Network and bring your business to the next level in 2020.

Eating Freely is currently accepting applications from suitably qualified Professionals to join our network. 

Our Irish Therapists have worked with clients internationally online, from the UK to the USA to South Africa, Canada and the Middle East. Emotional and Binge Eating is a global issue, so wherever you are based, you are welcome to train with us and bring Eating Freely to your location.

Therapists in Ireland! We are particularly interested in hearing from Therapists in North Dublin, West Dublin, Galway, Limerick and Tipperary as currently we have no Therapists in these areas, but are receiving enquiries.


MAY 2020 - ONLINE -----SOLD OUT NOW---

Eating Freely Training Online Intensive

Dates: Thursday 21st - Saturday 23rd May 2020, plus a 3 hour Live Online Masterclass on Friday 29th May.

Times: 10am - 5pm each day 21 - 23rd May, plus 10am - 1pm on 29th.

Fee: €1,295, payable with a deposit of €250 and 11 monthly instalments of €95

Secure your place with a Deposit

Full Payment Discount Fee: €995 

Secure your place with a full fee discount



1. Eating Freely Training ONLINE - 5 Weeks

Dates: Commences Monday 7th September 2020.

This training blends video based modules with live online group calls and one 3 hour online Masterclass.

Live online group calls will be held weekly on Friday mornings from 10-11.30am on these dates:

Friday 11th, 18th and 25th September, Friday 2nd October.

The 3 hour live online masterclass will be from 10-1pm on Saturday 10th October.

Participants can expect to need a total of 6 hours per week to complete the program. An 80% attendance rate on the live online calls is required for full CPD certification and licensing as an Eating Freely Practitioner.

Fee: €1,295, payable with a deposit of €250 and 11 monthly instalments of €95

Secure your place with a Deposit

Full Payment Discount Fee: €995 

Secure your place with a full fee discount

2. Eating Freely Training - In Person in DUBLIN

Dates: Sunday 27th - Tuesday 29th September 2020, 10am - 5pm each day, plus a 3 hour online Masterclass.  The masterclass will be from 10-1pm on Saturday 10th October.

Location: South Dublin, exact venue TBC.

Fee: €1,295, payable with a deposit of €250 and 11 monthly instalments of €95

Secure your place with a Deposit

Full Payment Discount Fee: €995 

Secure your place with a full fee discount

If you have any questions, please do not hesitate to email me on emma(at)eatingfreely.com. I am happy to answer all queries by mail or on a call.

Learn More about the Eating Freely Model of Treatment

This is Melanie, who worked online from South Africa with a Therapist in Ireland.

We were truly delighted to see how Melanie did on our program working online with Sue, her Eating Freely Therapist and Linn, her Eating Freely Nutritional Therapist.  It was an absolute joy for me to see this video and to see how Melanie has blossomed since she attended her assessment with me.  I hope it gives you a sense of how our program works for our clients, which is what our work is all about - helping clients to break free from food obsession, guilt and shame, forever.

Meet two of our practitioners, and read their testimonials

Louise George, Eating Disorders Therapist from the UK, now living in Cork, Ireland.

"Having worked as a therapist in Eating Disorders services in the UK for over a decade I was very curious to learn more about the Eating Freely approach to therapy for people with emotional eating.  
I completed the training with Emma in Dublin in October 2018 and I have to say that I found the whole program to be extremely comprehensive!
Emma has used her vast knowledge and experience of working with clients to produce a well tested and systematic approach to tackling binge eating.
When the client first enters the program there are a range of easy to use and well thought out practical and cognitive tools to help get their eating behaviours back on track. Each of the early sessions has a particular area to focus on, which I have found really helps me as the therapist to address the disordered eating in a very logical and orderly way.
Explanatory and educational videos are presented online for the client to back up all the information given by the therapist in the sessions, and there is a private support group that clients have access to throughout the programme too. The clients that I have worked with so far have all reported finding the tools simple to use but also extremely helpful and effective.
Once the client has begun to stabilise their eating patterns then the therapist can begin to explore more of the deeper underlying issues in more detail... Addressing trauma, family dynamics, unmet needs, inner child work, and so on. There is a strong focus within the program on self-love, self-care, and on building self-esteem, and the program also supplies guided meditations to the therapist to assist with this.
Clients are constantly encouraged throughout the program to focus on finding healthier ways to meet the emotional needs that their disordered eating previously served to conceal.
I would highly recommend the Eating Freely training to any therapist looking for a tried and tested approach to working with clients with emotional eating, and I am very happy to be part of the Eating Freely team.“ Louise George, Cork
Roseleen Flaherty, Psychotherapist in Dublin, on using Eating Freely with 2 male clients.

"I was amazed how well this programme worked for these clients. Neither men had a pre-existing condition and therefore came to this voluntarily to deal with their unhappiness around their relationship with food. 

I found that having the structure of the course helps both clients and I engage in the sessions from the beginning. Both men engaged with homework. For me, the discussions around homework gave access and opportunity for discussion of eating rituals meanings of food history and culture also the uncovering of habits.

There is a significant amount of input/information in the first 3 sessions but it builds confidence in the clients ability to see ways to make changes. And the addition of the nutritional therapy consultation adds to all this new information to deal with the problem of weight. Both men reported that by the 3rd session they were eating better had implemented some changes and had fewer periods of remorse due to bingeing.

The shift happens when there is less focus on food and more on their thoughts, behaviour and feelings. But most interesting by the 3rd session the language of feelings has been subtly introduced. This then helps the integration of body sensation in response to the feelings... It was wonderful to weave in an integrative approach from a structured program.

The therapist client relationship deepens after the third session with much more focus on coming to know themselves and uncover some of the un-grieved losses of their past. Both men acknowledged that they had not realised that there had been such an emotional base to their disordered eating. Learning the language to express their feelings and basically come out of their head into their bodies."


"Teaching style was excellent, good pace, engaging. Plenty of room and time for questions and feedback".

"Excellent course, delivered brilliantly. Easy to follow, and makes a lot of sense. Organised and structured really well, with a lot of support throughout".

"I learned more than I was expecting, which I can use in so many ways. A great group, full of information, experience and congruence - very enjoyable".

"Excellent, thank you Emma - this is wonderful what you are doing, I enjoyed it. Thank you for all you gave over the course and the support going forward!"

The Eating Freely Ethos

We take great care of our Therapists, so they can take great care of our clients.

We are a community of therapists and clients, all united in our desire to live our best lives, and support everyone else in the network to do the same.

We empower people to let go of their past with understanding, forgiveness and gratitude, so they can move on to live their OWN desired future.

We have an incredible opportunity right now to make a significant difference.  Emotional Eating, Binge Eating Disorder and Bulimia need to be understood, recognised and talked about as part of the current focus on obesity-related health and wellbeing initiatives.  Raising awareness and offering specialist support is our over-arching goal, but every Therapist in our network gets to make a significant difference in the lives of their clients, and community, every day - without compromising themselves or selling themselves short. 

We don't take ourselves too seriously - it is VERY important to let our hair down and have some Irish inspired 'Craic' every now and then, that's why we will gather as a group annually to celebrate our community and contribution together!


So now that you know more about us and what we can offer you to significantly develop your practice, You can book your place on an in person or online training above.

But if you feel you need more information, please email me with a couple of good times to talk, and we'll confirm a phone or online video call. My direct email is emma(at)eatingfreely.com.

I am really looking forward to meeting you.



© 2020 Eating Freely 

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